The Nike 6.0 Boardshort Bar, which was opened in Newquay for the main part of the summer, has supported a Cornish fundraising appeal which was set up in memory of 4 year old Joe Way from Newquay.

The boardshort bar was open in the centre of Newquay and had been designed and fitted out by a local company. The pop up shop concept gave Nike the opportunity to promote their new surfing brand in the UK’s surf capital this summer.

The pop up shop meant that retail space that would have been empty during the main holiday weeks, was used and it gave a great place for holiday makers and locals to make their own board shorts and catch up with the latest from the Nike 6.0 global team riders.

The ETL international longboard competition was held for the second year running at Watergate Bay, the two star event on the tour was headlined by O’Neill and organized by local surfer Ben “Skindog” Skinner who has just returned from Ireland with the European title.

The final saw a UK head to head with O’Neill team riders Skindog and Adam Griffiths battling it out in a close heat which saw Adam taking his first ETL win.

Ben Skinner said; “It’s been a great weekend although the conditions of the surf have been tough, all the sponsors of the event have done an amazing job and we have once again put on a great showcase for British surfing”.

The Phoenix Pub at Watergate hosted this years event and the line up was the best of Cornish music which saw Charlie Wingfield, Grey dog and Ben Sutcliff show the European visitors how vibrant the music and surf scene is in the UK. Donations this year is being donated from Joe’s Appeal to the Matt Upsher foundation which was set up after the well know teacher and musician from Perranporth tragically died last year whilst surfing.

His Brother Tom spoke about Matt and introduced Grey Dog, the Band his brother played with, Tom said; "My brother had a soul that reached out to so many people, his passion and enthusiasm was infectious, and it is this spirit we hope to continue, with the work of the Matthew Upsher Foundation.

We are delighted to have been invited to work with The Joy Way appeal, and are extremely thankful that the Foundation is the chosen beneficiary of tonight’s event. Its great to have the support of The Joe Way appeal, Ben Skinner and all of the people that have worked so hard to put together such a great event. It gives us all such a sense of positivity that we can come together and raise the awareness of the Foundation."

The fourth Newquay Joe Way Paddle for life was hailed another success after a great turn out. This year’s event saw nearly 200 paddlers of all ages and abilities taking part in the 200m and 1km fun paddles to do their bit to raise money for some of the 20 charities now supported by the Joe Way Appeal.

This years' frontman Karl Fice-Thomson and team organized the heats whilst entertaining the crowds with the back-up of the Lusty Glaze lifeguards, current English surf champion Tom Butler and Nicholas Pendreich.

Tom Butler, who is an ambassador for the Paddle for Life, said; “We had a great set up with the numbered wrist bands, communication between the beach, sea and checking-in with Julia was spot on, Will from Lusty Glaze did a great job keeping us informed which enabled us to have another safe and fun event”.