Singer songwriter James Morrison has jumped onboard and is backing the Paddle for Life.
The singers support will help lift the profile of Joe’s story which continues to inspire people all over the world to get involved.
James Morrison is a BRIT Award-winning British singer-songwriter. His debut single "You Give Me Something" became a hit in Europe, Australia, and Japan, peaking in the top five in the UK and New Zealand.
James began playing guitar when his uncle Joe showed him how to play a blues riff. As a teenager he started busking when he lived in the village of Porth, near Newquay, in the Phoenix public house at Watergate Bay. He used to practice playing his guitar on the prom looking over Porth beach.
Songs for You, Truths for Me featured the top ten singles "You Make It Real" and his critically acclaimed collaboration with Nelly Furtado titled "Broken Strings".
James will be performing at the iTunes Festival this year where he will be taking Joe’s banner! The gig will take place at the Roundhouse on 30th July and all of the tickets this special show are free to fans.
'Joes Banner' has already travelled the equivalent of seven times around the world clocking up 304,426 km. Team Joe are now looking to get the figure up 400,000km which is the equivalent of travelling from the earth to the moon. Joe’s small light weight banner has been taken under water, up mountains, out to sea by surfers and strapped to Joe’s dad when he did a parachute jump.
The banners have been supplied by Perranporth Signs and are available for anyone to take on a trip.
Matt Way, Joe’s dad, said; “We are very excited and grateful for James support all we have hoped for is that Joe’s story will inspire people and we have not been disappointed”.
To see James performing go to www.itunesfestival.com to be in with the chance of winning a pair of tickets.